Friday, December 17, 2010

One Year Later

by Franco Libunao

It’s funny how much can change in a year. I just finished up my work for the semester and I’m so happy. The first year MBAs are still in the middle of finals and they’re in that sad, frustrated, and complaining phase. I see all the Facebook posts, I hear the conversations, and I can’t help but laugh. I don’t laugh because I think it’s funny, but because I know it was only a year ago that I felt exactly the same way. Believe me, if anyone knows how the first years feel, it’s the second years.

While it seems so far away, fighting through all this stress and pressure is for a reason. Fall semester of your first year is often the toughest because you’re forced to study subjects you’re not particularly interested in. In addition, the talent level and skills of your fellow students is significantly higher than in undergrad. But after finals, the students realize that if they can make it through that, they can make it through anything. This realization is key because in the spring semester, other challenges and pressures emerge. For those that have not found an internship yet, there will be the pressure of finding one while those around you find theirs. For career changers especially, the spring often brings the extra challenge of having to work with real clients for the first time in their newly chosen professions. But all they need to do is remember all the stress and pressure they’ve already handled and that should give them the strength to make it through whatever comes their way.

The same can definitely be said in the summer. Once internships start, it’s a whole new world. MBA interns are asked to do so much more than their undergraduate counterparts. For MBA summer interns, they are often asked to hit the ground running with little time to get acclimated to their new surroundings. To make things even tougher, unlike school, you often don’t have your close friends around to lean on during those tough summer moments. For me, I was the only Rutgers Business School MBA at my company, so I felt the pressure of having to represent my school, my classmates, and myself well. On my third day, I was in a meeting and came up with an idea that my team liked so much, they put me in charge of a huge marketing campaign that included launching a new brand while co-promoting one of the summer’s biggest blockbuster films, the execution of several simultaneous events throughout the country, and working with several internal and external teams. Despite all the pressure, everything was a huge success; I finished the summer completing several other big projects and they appreciated my work so much, I was asked to stay on throughout the school year.

As I said before, after that first semester of BSchool, everything changes. No matter how bad things seem right now, you make it through, and you come up so much stronger in the end. My classmates and I all did, the class before us did, and I have no doubt the new crop of first years will do the same. Next year, hopefully, you’ll reread these words and feel exactly how I feel right now. So while all you first years are stressing and are tired of studying, just remember these last few things: Breathe, it’s almost over, and when it’s all done you’ll be way stronger than you were then the semester began. Good luck to all those still taking finals and enjoy your well-deserved winter break!

Student Perspective on Social Media as Rutgers Business School embraces the online conversation

Did you know Rutgers Business School (RBS) was ranked among the top 10 business schools on Twitter? We were also one of the first business schools on the microblogging site beating out some of our prestigious neighboring b-schools in NYC. How about that top companies use the RBS Twitter feed to post internship and job opportunities for RBS students? Or that you can watch videos of RBS activities on YouTube?

I work in the RBS Communications and Marketing Department and I am also a part-Time MBA student here at RBS. As a young professional, I find myself in two worlds: the world of traditional business and the world of new and social media. I don’t remember the last time I bought a printed newspaper. It’s not that I don’t read the news; it’s that the way I get my news is no longer the traditional way. I get my headlines in Tweets, Diggs, and real-time Facebook status updates.

I’m completely immersed in and obsessed with social media. I found out about Michael Jackson’s death on Twitter while on my BlackBerry. I found out about Flight 1549 landing in the Hudson River on Facebook. I learn about my college alumni events on LinkedIn. And it’s not only news and events that I learn about on social media. This morning, I was told via Facebook that I should wear a hat and gloves for my commute. Social media is a huge part of my life and I’m certain it’s becoming a huge part of yours. According to Socialnomics, Social Media is the #1 activity on the Web, Facebook tops Google in weekly traffic in the U.S., and YouTube is the 2nd largest search engine in the world.

Since RBS is a top school that is known for delivering the business, science, and technology credentials global companies demand, we recognized that it is important for the school to have a strong online presence as well. Not only do we have a brand new web site and interactive experience (virtual tour) on the way that will launch in time for the spring 2011 semester, but RBS is now on various social media sites for your advantage. As the person behind the keyboard and a student, I can tell you there is a lot to “like” and “follow” from Rutgers Business School. DegreeUs even ranked the RBS Twitter account among the best news feeds for all “business savvy students” in 2009.

We have a fan page on Facebook, a feed on Twitter, photos on Picasa, an MBA Student Blog and a channel on YouTube. We plan on adding a Foursquare and LinkedIn resource very soon. Now you can learn about all the great things going on in more ways than ever.

Many of our expert faculty members are also on Twitter. Professors Jeffrey Robinson, dt ogilvie , Judy Iskovitz and Wayne Eastman talk about current events and topics in business on their Twitter Feeds. The Center for Urban Entrepreneurship & Economic Development and The Institute for Ethical Leadership also have Twitter feeds.

We have a lot to be proud of, and a lot to communicate with family, alumni, students, friends, and employers: Our Undergraduate Program business major is ranked #3 by The Wall Street Journal, Our MBA Program was ranked #17 in job placement rate 3 months after graduation by U.S. News, our EMBA Program is ranked # 21 in “Top 25 EMBA Programs Worldwide” by The Wall Street Journal, and more. We have great speakers and events. We have great companies looking to hire RBS graduates. These social media platforms will integrate with our brand new web site and let people know in more ways than ever what great things go on here at Rutgers Business School.

If you don’t already follow RBS, follow us today!

Hannah Redmond is a part-time MBA student concentrating in Marketing and Editorial/Media Specialist & Webmaster in the Communications and Marketing department at RBS.

Thursday, December 2, 2010

A Note from the Student Government Association

On November 30, the 2011 Student Government Association (SGA) and representatives from each and every MBA student club (a full list of clubs can be found below) met to talk about how to cooperate on (a) internal networking, (b) external networking, and (c) brand enhancement at RBS.

Here were our initial conclusions/action items (with a few suggested amendments, in bold):

Internal Networking:
  • organize a monthly meeting with at least one rep from each club where we can share best practices, hold each other accountable for our respective clubs' success, and look for opportunities to work across club boundaries
  • ask club leaders if we can share their contact information internally and create a database of the information of those who wish to participate
  • explore whether to make attendance mandatory for one club rep, via a school-wide referendum
  • ask each group's secretary to update club events on a common calendar

External Networking:
  • build a common database of external contacts (alums, clubs at other schools, professional organizations, corporate contacts)
  • include external networking as an agenda item at each month's "All Clubs Meeting"

Brand Enhancement:
  • find point person for creating master list of, and detailed information regarding, competitions in which RBS could enroll annually
  • SGA members will meet with key administrators to discuss meeting of multiple stakeholders (alums, profs, EMBAs) to discuss RBS Vision

We are very pleased with the enthusiasm in the meeting and know that there is much good work to be done. We are excited to discuss these ideas with you and to work together.

--The 2011 SGA

Our MBA Clubs:
Black & Hispanic MBA Association
Corporate Finance
Entrepreneurship Club
Global Business Club
International Students Organization
Investment Banking and Capital Markets
Net Impact
Pharmaceutical Management Club
Rutgers Association of Marketing and Strategy
Sports and Recreation Club
Supply Chain Student Initiative
Team MBA
Women in Business