|MRIA Club students at Nielsen's NYC Office|
Last Thursday, members of the Rutgers Marketing Research Insights & Analytics Club traveled to the Nielsen corporate headquarters in NYC for a site visit. Nielsen is a global information and measurement company that specializes in helping their clients understand consumer behavior. Nielsen has two principal reporting segments, Watch & Buy, and students were able to learn about the way Nielsen conducts Audience Measurement in the Watch segment. Brian Apter, VP Digital Client Solutions, spoke with students in the "Nielsen Den" to demonstrate, on a number of multimedia platforms, how Nielsen technology measures what consumers watch. Students were able to see first hand how Nielsen's People meter can keep track of exactly what multiple members of a household are watching on a daily basis. After showcasing how the technology works, students were able to speak with Mr.Apter about a number of topics such as how Nielsen is adapting to increased platforms for viewing content, the business behind TV advertisements and differences between Network and Cable television. The afternoon ended with lunch and networking with members of HOLA (Hispanic Organization of Leaders in Action), an employee resource group.
|Demonstration of Nielsen's People Meter|
|Hanging out in the Nielsen Den|
The visit was both fun and informative...thank you Nielsen for hosting such a great event!