This past Friday, ZS Associates (Princeton) hosted members of the Rutgers Marketing Research Insights and Analytics Club for a site visit. ZS Associates is one of the world's largest business services firms specializing in transforming sales and marketing from an art to a science.
|Rutgers Students and ZS Principal Bekia Fosam|
The day started with an introduction from Noelle Bruno, ZS Recruiter, who welcomed the students to the Princeton office and went over the agenda for the day. Glenn Sabin, Principal, then gave an overview of the company and its history. He also answered questions from students about the type of clients ZS works with and the effect big data has had on market research. Glenn’s talk was followed by a Lunch & Learn delivered by MRIA Advisory Board member, Paul Kraus. He spoke about how market research and customer insights drive sales and marketing, market research best practices, and the ZS Customer Insights team. Students learned a lot about the framework for a successful market research study from Paul. The next event scheduled was a Panel Discussion with Business Consultants Sean Newcomb, Adam Schneider and Josh Hattem, and Business Consulting Manager Jennifer Minuchi. They talked about how they got to their respective jobs, gave examples of projects they are currently working on, and offered advice for MBA students considering entering consulting. The day wrapped up with a lively discussion with MRIA Advisory Board member and Principal, Bekia Fosam. He asked students to summarize what they learned from the day and also answered any lingering questions. He concluded by telling students the two things necessary to be successful consultants: keep learning all the time and never be satisfied with your work.
|Glenn Sabin giving an overview of ZS|
|Paul Kraus delivering a Lunch & Learn|
Thank you so much ZS for hosting the Rutgers MRIA Club and we look forward to working with you again in the future!